Tuesday, September 27, 2022
Tuesday, September 27, 2022


Not All Kids Vitamins Are Made The Same:
Learn How To Read The Label

Not All Kids Vitamins Are Made The Same: Learn How To Read The Label

Healthline is teaching a valuable lesson in finding the right vitamins for our kids. 

ConsumerLab, a privately held company that independently tests results on health, wellness, and nutrition products, recently published detailed tests that highlight troubling issues found in many popular kids’ gummy vitamins.

According to the report, twelve major brands included harmful ingredients that were not listed on their product labels. For example, two popular gummy vitamin brands were found to have included  “more than twice their listed amounts of folic acid,” an ingredient that in high amounts can cause severe kidney damage in kids.

*An independent provider of tests and information to help consumers identify the best quality health and nutrition products.

This lack of transparency makes it vital that parents know how to properly read and understand product labels. That’s why organizations like Healthline are putting together educational materials on product literacy.

Healthline notes that the Food And Drug Administration (FDA) doesn’t regulate the safety or effectiveness of supplements the same way that it monitors drugs, making it more important for consumers to understand supplement labels. 

The most important part of the product label is the supplement facts panel. This section displays the nuts and bolts of each vitamin, including information like serving size, ingredient amount per serving, active ingredients, daily values, and third-party certifications.

Here, you can start by checking the serving size and Percent Daily Value (%DV) to determine whether you need multiple doses per day. For example, if a product contains 50% DV for an included nutrient, the product contains 50% of the amount of that nutrient needed each day for that age group. 

Most importantly, the supplement facts panel can reveal if your kids’ vitamin company is throwing in any secret harmful ingredients. Healthline explains that these are a few of the most common artificial and harmful additives in kids gummies: 
  • Gelatin
  • soybean oil
  • Maltodextrin
  • potassium sorbate
  • silicon dioxide
  • citric acid
  • titanium dioxide
  • soy lecithin
  • sorbitol
It’s also worth looking at the amount of added sugar. Unlike the other parts of the panel, the percentage associated with added sugar is the maximum for the day, not a recommended amount. Ideally a children’s vitamin should include zero added sugar wherever possible. If you see several grams of added sugar, that’s a potentially troubling amount that should be taken seriously, especially in a health product targeted to kids.
In addition, many vitamin brands will decide to go through third party testing with companies like Consumer Lab to obtain quality certification. Most often, the certification is  displayed as a verification seal on the front of the product label. Companies like Consumer Lab set strict standards for the quality of wellness products and therefore these verifications can be used as a strong indicator of a vitamin’s quality. In particular, you want a brand that undergoes third party testing for heavy metals, which are known to sneak into many children’s products.
What’s the difference between candy and a gummy?

Ultimately, Healthine’s best advice is to shop smart. Do your research and know what ingredients you’re looking for, and which ones you want to avoid. Pay attention to ingredients, dosage, daily values, and verifications.  That way, when you get to the store, you’ll be confident you’re picking the right vitamin for your kid. 

Now, you’re probably wondering how you’re supposed to trust ANY vitamin given most name brands are harmful and difficult to trust. Well, we did some research.. 

If It’s Hard To Trust Kids Vitamins, Which One Should I Choose?

After extensive research, many experts are raving about the most transparent kids multivitamin on the market- Hiya

Unlike major brands, Hiya simplified its formula into a combination of 15 essential vitamins and minerals and includes a blend of 12 organic fruits and vegetables. With Hiya, you can be sure there’s no artificial additives and harmful ingredients snuck in somewhere. All of Hiya’s impressive ingredients are listed clearly on their supplement facts panel. 

Hiya’s vitamin includes 15 essential vitamins, each individually selected to support children’s development, immunity, cognition, concentration, and more. That means zinc, Vitamin D, Vitamin A, manganese, and eleven more, each in sources and forms for optimal bioavailability. Not only are they great for your kid, but they’re naturally sweetened with zero added sugarto get the same sweet taste that kids love. 

The sad reality of the supplement industry is that kids’ vitamins are hard to trust. Your kids may love them because they taste good, but they may be harmful in the long run with hidden ingredients. The good news is that  Hiya takes the stress away. When you purchase from Hiya, your vitamins arrive fresh with a 30-day supply – so don’t worry about having to read through countless labels at the store when you run out. Plus, they come with a refillable glass bottle for your kid to decorate, helping them associate healthy habits with fun, followed by no-plastic refill pouches sent monthly on a pediatrician-recommended schedule.

The bottom line is that no matter what kids’ vitamin you go for: Do. Your. Research. Study product labels, including both the principal display and supplement facts panel as Healthline suggests. After our own research and findings, our team highly recommends Hiya to avoid the risk of hidden and harmful ingredients. 


Hiya is giving our readers and all first-time orders 50% off your first purchase! Click to get your first month’s bottle!

Real Reviews From Real Hiya Customers:


“My 5 year old loves them and asks for them every morning! I feel good about it including a blend of organic fruits and veggies and I love that the refills don’t include plastic bottles. It’s also really nice that she only has to take one a day — which makes my life so much easier!” – Mandi B.


“I am a firm believer in supplements (vitamins) so when my daughter started to get a little picky with her food and eating almost no veggies, I decided it was time to find a kids vitamin for her. I have bought a few brands of vitamins and with each one, I noticed how it seemed as if she just ate a bowl full of candy. She was bouncing off the walls and she became moody. So after I noticed this, I just decided to stop giving her a daily vitamin. When I first saw an ad for Hiya, I was really excited that it was made with no added sugars and I had to try it. It’s only been a couple of weeks and I am completely in love with the brand, as is my daughter. Every morning she is just so excited to eat her vitamin for the day! I also have peace of mind knowing she is getting her essential vitamins to keep her healthy-especially during these times.” – Amanda K.


“So glad these are as kid-pleasing as advertised. I was very skeptical that my kids would go for these but they totally love them! I’m so happy to give them a single chewable that still has all the forms of vitamins that I prefer for them. Plus they were SO EXCITED about the special yellow bottles and the stickers to decorate them.” – Grace M.


“First of all, having children with allergies creates a struggle in finding food and supplements that are safe. Until Hiya, I could not find a multivitamin that my son could take! Not only do I love the ingredients but my children actually ask me to take their vitamins every day! Thank you Hiya!!!” – Rebekah B.


“My kids absolutely love these- they were a huge hit right off the bat with them being able to decorate their bottles. I am pleased they don’t have artificial ingredients or sugars and dyes and they are thrilled that they get stickers and yummy vitamins. And they taste GREAT. Win, win :)” – Jessica D.

*The FDA plays a specific role in regulating nutraceuticals and for all companies requires the following disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.