Friday, May 13, 2022

Hiya VS. SmartyPants: Which Vitamin Is Better For Your Child?

One of the important parts of being a parent is making sure your child remains healthy and strong, especially with the challenges that come with food – “Is my child’s nutrition sufficient or are they missing necessary nutrients?” is a common question that every parent can identify with.

Well, this question doesn’t come out of anywhere. Most kids are known to dislike the taste of vegetables and rarely get the five daily servings of fruits and veggies recommended by nutritionists.

Your kids when they hear you made broccoli for dinner

Luckily, today we have kids’ multivitamins to help fill in the most common nutritional gaps so parents can be a bit less frustrated and concerned about what their kids are eating each day. However, with so much conflicting information, the task of choosing the right multivitamin can be overwhelming.

So our editors compared the two leading brands of kids’ multivitamins – Hiya multivitamin and SmartyPants “Kids Formula” to help you make this critical decision, and here’s what we found:

Key Similarities

  • Neither contains synthetic colors or artificial sweeteners;

  • Both are free of milk, eggs, shellfish, soy, peanuts, wheat, and tree nuts;

  • Both contain the most common vitamins and minerals (i.e., A, C, D, and E, Thiamin, Riboflavin, Folate, Vitamin B12, Biotin, Pantothenic acid, Iodine, and Zinc);

So far, so good, right? Yet we were a bit surprised when we started examining the differences

Key Differences:

  • Hiya includes zero ‘gummy junk’ that can get stuck in teeth and contribute to cavities;

  • A daily serving of SmartyPants includes five grams of sugar, while hiya includes zero added sugar;

  • Hiya multivitamin is vegan while SmartyPants is made with non-vegan products;

  • While Smartypants does not, Hiya includes a blend of 12 organic fruits and vegetables;

  • Smartypants includes a plastic jar designed for store shelves while Hiya arrives with a refillable glass bottle your kids can decorate with stickers they send (to help maintain freshness and teach healthy habits);

  • Hiya is designed for kids ages 2 through mid-teens while SmartyPants Kids Formula is for kids 4 and above;

  • Hiya’s recommended serving is just one a day while SmartyPants requires four gummies every day;
A happy and well-nourished kid with his decorated hiya bottle

**Here are the nutritional tables of both brands – we highly recommend reading them carefully and see what other ingredients in addition to vitamins each brand contains –


Hiya was created by two dads, Darren Litt and Adam Gillman, who realized that the existing options for children’s vitamins were all nutritionally inadequate and more skin-to-candy in disguise, contributing to the very health problems they were meant to solve.

Darren Litt and Adam Gillman, hiya creators

They were stunned to find that a typical kid’s vitamin contained as much sugar as an Oreo cookie. So together, they brought a team of leading pediatricians and nutritionists to formulate a better vitamin with zero added sugar and zero gummy junk that they could feel great about giving to their own kids.

Hiya multivitamin is supercharged with 15 essential vitamins, each carefully chosen to support your child during their critical years of development.

Hiya is then pressed into one daily vitamin with zero gelatin and zero pectin, which unfortunately tend to get stuck in children’s teeth and can contribute to cavities. Instead of added sugar, Hiya is sweetened naturally, including monk fruit, a fascinating superfruit 100x sweeter than sugar with a taste kids love.

The vitamins are sent monthly as part of their pediatrician-recommended delivery schedule. They are designed to teach your children healthy habits, care for the environment, and, most importantly, keep your children’s immune systems strong.


SmartyPants Kids Formula is specially formulated based on the latest scientific research to fill average nutrient gaps in the average kid’s diet and includes the premium forms of nutrients. So, you know that your kids are getting the nutrients their bodies need in forms that will be used in a gummy they’ll enjoy taking day after day. It is free of the 8 most common allergens and has no bones about it.

It’s made with quality ingredients, no synthetic colors, and no artificial sweeteners, and is instead sweetened with added sugar.

SmartyPants requires four gummies per day. It’s designed for a retail environment and optimized to last on a store shelf, which means you get a plastic bottle designed to hold your gummy vitamins.

Final Note:

While there are similarities, our editors strongly prefer Hiya as our consensus winner. Hiya is made without any gummy additives and ZERO added sugar, while SmartyPants daily serving of gummies contains 5 grams (!!) of added sugar made it an easy choice.

Unfortunately for kids, sugar-filled gummy vitamins tend to get stuck between teeth and can contribute to cavities, which is why a form like Hiya is considered by many to be a better delivery mechanism for children’s health.  

Hiya gets extra points for also being vegan and zero plastic with its refillable bottle and despite zero sugar, kids love how it tastes and parents love the wholesome ingredients.

Hiya is giving our readers and all first-time orders 50% off your first purchase! Click to get your first month’s bottle!

Real Reviews From Real Hiya Customers:


“My 5 year old loves them and asks for them every morning! I feel good about it including a blend of organic fruits and veggies and I love that the refills don’t include plastic bottles. It’s also really nice that she only has to take one a day — which makes my life so much easier!” – Mandi B.


“I am a firm believer in supplements (vitamins) so when my daughter started to get a little picky with her food and eating almost no veggies, I decided it was time to find a kids vitamin for her. I have bought a few brands of vitamins and with each one, I noticed how it seemed as if she just ate a bowl full of candy. She was bouncing off the walls and she became moody. So after I noticed this, I just decided to stop giving her a daily vitamin. When I first saw an ad for Hiya, I was really excited that it was made with no added sugars and I had to try it. It’s only been a couple of weeks and I am completely in love with the brand, as is my daughter. Every morning she is just so excited to eat her vitamin for the day! I also have peace of mind knowing she is getting her essential vitamins to keep her healthy-especially during these times.” – Amanda K.


“So glad these are as kid-pleasing as advertised. I was very skeptical that my kids would go for these but they totally love them! I’m so happy to give them a single chewable that still has all the forms of vitamins that I prefer for them. Plus they were SO EXCITED about the special yellow bottles and the stickers to decorate them.” – Grace M.


“First of all, having children with allergies creates a struggle in finding food and supplements that are safe. Until Hiya, I could not find a multivitamin that my son could take! Not only do I love the ingredients but my children actually ask me to take their vitamins every day! Thank you Hiya!!!” – Rebekah B.


“My kids absolutely love these- they were a huge hit right off the bat with them being able to decorate their bottles. I am pleased they don’t have artificial ingredients or sugars and dyes and they are thrilled that they get stickers and yummy vitamins. And they taste GREAT. Win, win :)” – Jessica D.

*We do recommend consulting your pediatrician or any other healthcare professional before giving your child multivitamins.